InchByInch was invited for the match between Brentford - Everton and subsequently visited the Brentford Training Ground in Hounslow to watch the practice and to interview Ivan Toney, Sergi Canós and Thomas Frank.

In just 15 days InchByInch produced more than 30 content pieces that gathered 5.000.000 views and 250.000 interactions on social media.
It also saw kids across the world spending more than 50.000 minutes playing football through participating in Brentford related football challenges on the InchByInch app. And the numbers are growing each day.



The Danish manager took Brentford from the Championship to the Premier League and the charismatic and friendly manager was nominated for the Manager of the season award after The Bees survived their first season in the English top flight.

In the interview with InchByInch he talks about his policy regarding the behaviour of his players and much more. And he shows the trick that would impress him, if a young player were to perform it.

Try the Thomas Frank challenge in the InchByInch app today.


As a young player Ivan Toney was signed for Newcastle and a lot of loans followed. He has proved himself to be a goalscorer in all of the English divisions and with Brentford he has become a proven goalscorer on the highest level. Even earning a call up for the national team which was a historic feat at Brentford. Another major achievement was hattrick for the Bee’s as it hadn’t been done by a Brentford player in the top-flight for 85 years.

Toney shares his advice to a young version of himself and has challenged kids around the world to try completing his favourite trick.


As a young starlet the Spaniard made the move from Barcelona to Liverpool before establishing himself as a profile with Brentford. He scored in the Bee’s first game in Premier League against Arsenal and celebrated with an iconic kneeslide.

Known for his great mood; Canós has a real passion for paying it forward. Each year he hosts a football school in his hometown in Spain and he has a lot of good advice for the next generation. In the InchByInch app you can try the Sergi Canós challenge which has proved very popular.




@inchbyinchapp Wanna play the Sergi Canós challenge? 🇪🇸⚽️ #brentford #sergicanos #football ♬ KU LO SA (Edit) - KV
@inchbyinchapp Wanna play the Ivan Toney challenge? 🏴󠁧󠁢󠁥󠁮󠁧󠁿⚽️ #football #inchbyinch #footballchallenge #premierleague ♬ GASLIGHT - INJI